Photoshooting: Spring summer 2022 fashion campaign

Client: Milnuevenoventa is a brand of bags, shoes and suitcases that is trying to position itself in the competitive world of accessories in Spain.

Challenge:


Create a campaign where the feeling of sun and water were present without being too literal, enhancing the typical accessories for this season.

My roles were:

  • Creation of the general concept
  • Art direction
  • Model scouting
  • Styling and Fitting
  • Schedule for the coordination of the shooting
The outcome

The idea of this campaign was conveyed by creating bucolic images that reflect a summer getaway to a refreshing place, enjoying the sunshine and relaxation while a Lana del Rey tune plays. The product is reflected in a aspirational and appealing way.

Other projects

Go to top