Motelcollection
Project
Design of fall-winter collection for the brand NIMROD Inc.
Motel collection: concept and research
The mythical book «On the Road» by American writer Jack Kerouac, has served as inspiration. Using as a plot the transit of a young man to adulthood, that moment when he enters his thirties and decides to evaluate where he is going and what he is doing. This existential journey with the metaphor of the road trip, perhaps without a definite direction, serves as an analogy to refer to that intermediate point where men often decide to rethink their lives and decide such important things as settling down or running away.
Colour palette
Technical Drawings
Photoshooting / Campaign
A proposal made up of jackets, coats, t-shirts, jeans and backpacks that seek to dress that dynamic and restless man, who is traveling the road to become the person he wants to be. Timeless pieces that fit a heterogeneous public, turning a man’s basic closet into a statement of intent.
