Project

Logo + packaging SKIRTCHOSEN

 

Client

SKIRTCHOSEN is a clothing brand specialized in men’s skirts and unisex accessories.

Challenge
  • Design a catalog for mobile devices, with a defined and attractive identity.
  • Inform in a practical and interactive way the products of each season, grouped by collections and genre.
  • Include the maximum information of the products in a condensed form (colors, materials, etc).
Process
  • Research and documentation on the importance and significance of the skirt in men’s clothing throughout history.
  • Design and elaboration of sketches and versions
  • Adaptation to different formats and colors for implementation in labels, packaging and logos.
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Logotipo

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The outcome

It has been achieved a logo that represents history and modernity using the silhouette of Michelangelo’s David as the most representative form. A recognizable figure that by giving it a twist creates an unique and distinctive isotype. The brand acquires notoriety and representativeness along with scalability and simplicity, making it an attractive design for the public with a direct and concrete message.

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